burjal fateh,

If you've been online for very long, and have clicked on any of the major marketing sites, you've probably seen headlines that promise, "Write Hypnotic Copy That Guarantees Sales!" or "The REAL Secrets of Writing That Will Make Customers Get Their Wallets Out!" These ads can be tempting, because as an online marketing, you really do want to see results-and fast. But is there really "one method that works for all?" when writing to sell? And is it as quick and easy as the online ads (written ...
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A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages. This lack of delivery caused a real problem for the two of them with ruined plans, missed appointments, and just plain inconvenience. If you don't use email, this might not sounds like a "big deal." But this problem of non-delivery has dramatically affected the way businesses use email and is now about to reach epidemic proportions for consumers ...
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How to Make Sure You Get Your Mail: Increasingly, ISPs are using filtering systems to try and keep Spam out of customers' inboxes. Sometimes, they accidentally filter the e-mail that you want to receive. To make sure that our e-zines, e-mail courses and support e-mails are not filtered into your "junk" or "bulk" folder, please add our address to your list of trusted senders. Here's how: Hotmail: Place our address in your safe list. The safe list can be accessed via the "Options" link next to ...
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Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible. More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, ...
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Those of you who know me will also know that I'm addicted to conferences. For me, the eye-opener was the second edition of the European Shareware Conference. I went there just to see what it was like, not knowing anyone. I am very shy in nature, and it's not always easy to get to know new people. But when I was there, I went to the informal drinks the evening before the conference, and knew everyone who was there in no time. I actually think that going there without knowing anyone was ...
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Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today. What is fragmentation exactly? It's the increase in the number of available methods for getting your message to your audience. One of the main difficulties faced by any ...
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Many an ad, business letter and TV commercial comes into being slowly, even painfully. Maybe because some of us write as if we were still using an IBM Selectric, wite-out and a badly worn Webster's. For that matter, maybe some still are. And that's OK. But in these digital days, software and the Internet can help a tech-savvy writer be a better writer and make getting the job done easier. While writing every day is still the best practice for improving your writing skills, there are programs ...
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There's Yin, and there's Yang. There's a man, and there's a woman. You can't live without one or another. And let's face it. We're not the same! So when you're writing your ads or sales letters, you should keep in mind that, "Men are from Mars and Women are from Venus". I know....I know! Although men don't enjoy that book as much as women do, the nature of gender differences is unarguable. We were not born the same....that's all. There's always a psychological barricade based on our ...
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1) Think about your Readers When writing ad copy be sure that the average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, "That's me"? One way to help you write for your readers, is to write just as if you were saying it to their face. Address the reader as "you" in your copy. Just like a one on one conversation. Sometime take a closer look at some of the advertising around you. How many times do you see them using "you"? Make ...
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Is someone distributing your software or other copyright content illegally over the Internet? It's possible. It happens. If you can prove your case, you have grounds for legal action. BUT -- before making yourself look foolish and creating enemies, have your facts straight. A reasonable understanding of Internet technology can prevent you from ending up with egg on your face. Take this situation. I've changed names to protect the guilty. A representative of an online business emailed me saying, ...
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